Roshni
Reviewing risk frameworks✓
Verifying compliance protocols✓
Activating growth systems✓
Inspection in progress
Roshni
Product Lead · Compliance as a Growth Engine
Roshni

Building compliance as a growth engine —
from KYB pipelines to risk-adjusted onboarding at scale.

View case studies ↓ About me
Product strategyRisk & complianceGrowth KYB / KYCFraud preventionInternal tooling AMLDecisioning platformsCross-functional leadership

Compliance as a growth engine.

What I bring to the table — the range of a whole product org: product strategy, growth, onboarding, KYB/KYC, AML, fraud prevention, risk & compliance, decisioning platforms, internal tooling and cross-functional leadership.
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Roshni
Roshni
Product Lead
Compliance × Growth

How I work

Growth and risk, built to move as one

I work across the whole system — product-led growth, risk & compliance, and the platforms that connect them — so they reinforce each other instead of fighting.

Growth

Product-led growth, onboarding, activation, PLG motion design

Risk & Compliance

KYB, KYC, AML, fraud prevention, decisioning platforms

Platforms

Internal tooling, operational platforms, case management

Leadership

Cross-functional teams across Product, Eng, Data, Ops, Compliance

Product-Led Growth·Risk & Compliance·Internal Tooling·KYB / KYC·Fraud Prevention·AML·Onboarding·Decisioning Platforms·Fintech·

The product challenge

Most companies treat compliance as a gate. Growth teams optimise for conversion. Risk teams optimise for control. Operations absorbs the inefficiencies in between.

The question I ask is not how to choose between growth and compliance. It is how to design systems that make both possible at the same time.

"Compliance should be an asset, not a bottleneck."

Selected work

Work in action

Three decisions I owned end-to-end — and two on how I think when the answer isn't obvious.

How I think

Product principles

These are not process rules. They are design decisions I make repeatedly, in different products, across different teams.

01

Trust is earned, not assumed

Not every user needs the same level of scrutiny. The cost of treating everyone as high-risk is paid in conversion and customer experience. Apply verification proportionally to the actual risk in front of you.

02

Friction is a design decision, not a compliance requirement

Every step you add to an onboarding or verification flow has a cost. The question is not whether friction exists but whether it is placed at the right moment for the right reason.

03

The operating model is part of the product

Compliance workflows that live in spreadsheets and email threads are not compliant. Policies need to be configurable. Decisions need to be auditable. Controls need to be measurable.

04

Automate the volume, protect the judgement

Analysts should be investigating exceptions, not processing queues. Automation is not about replacing humans. It is about reserving human expertise for the cases where it actually creates value.

05

Auditability is a product feature

Every decision should be explainable. Every control should be traceable. The audit trail is not added at the end because a regulator asked for it. It is designed in from the start.

06

Good metrics span both sides of the trade-off

Optimising for conversion at the expense of fraud losses is not success. Optimising for risk controls at the expense of activation is not either. The dashboard needs to show both at once.

What good looks like

The metric framework

Optimising one dimension at the expense of the others is not a win. These four groups define the full picture of a healthy platform.

Growth

Activation rate

Conversion rate

Time to first value

Risk

Fraud losses

Regulatory incidents

False positives

Operations

Straight-through rate

Analyst productivity

Review queue size

Experience

Verification completion

Customer effort score

Time to approval

About

Hi, I'm Roshni. I build products regulated businesses can grow on.

I'm a Product Lead based in Stockholm, specialising in the intersection of growth and trust. I've spent years building and scaling fraud, AML, KYB/KYC, and onboarding platforms used by millions of customers across fintech. My edge is making compliance a competitive advantage — turning friction into conversion, and risk into a product feature.

I grew up in Chennai, and somewhere between India and Sweden I developed strong opinions about product, cold-weather hiking, and the right ratio of oat milk in a flat white. I have done Spartan races, chased the Northern Lights in Abisko, and I am convinced that fika is one of the better cultural inventions of the 20th century. I share my apartment with a dog and a cat who have very different opinions about that.

I am curious by default, collaborative by nature, and outcome-driven above everything else.

"Compliance should be an asset, not a bottleneck."

Connect on LinkedIn

4+

Teams led simultaneously

19+

Specialists across disciplines

370k+

euros

Fraud losses prevented

95%

Fraud reduction on targeted attack

Based in Stockholm. Originally from Chennai.

Hiking trails, Spartan races, Northern Lights in Abisko, fika, dog and cat parent.

Product-Led GrowthKYB / KYCFraudAMLRisk PlatformsInternal ToolingFintech