← All work
PLG 0→1 AI-native building

A first PLG-led
demo, in two months

A B2B fintech scale-up had no product-led demo experience — sales carried every first impression. With no precedent to copy, I built the demo experience from scratch using AI, and launched in two months.

My role
[e.g. PM, built it hands-on]
Timeframe
2 months, zero to launch
Team
[e.g. solo / small pod]
2
months from nothing to launched
[X]%
demo → activation
[Y]
qualified pipeline influenced

The situation

Every first impression ran through sales

No product-led demo experience existed — every prospect's first real look at the product depended on getting time with sales. That capped how fast the top of the funnel could grow.

[What the demo experience actually is — interactive product tour, sandbox, guided trial? And who it's for.]

The bet

Let the product make its own case

A product that sells itself needs a first run that proves value in minutes. The bet: build the experience product-first, and use AI to compress what would normally be months of build into weeks — so the idea could be in front of real users fast enough to learn from.

The self-serve funnel it opened
[X]Reach the demo
[Y]Start it
[Z]%Activate
A front door prospects could walk through without booking a call. [Set the real step values / widths once you have them.]

How I led

Building ground-up with AI, in the open

1
Defined the "aha" the demo had to deliver
[The single moment of value you designed the experience around.]
2
Built it ground-up with AI
[What "built with AI" meant in practice — what you built vs. prompted, the stack, solo or with a small team.]
3
Shipped to real users in two months
[How you got from idea to launched — what you cut, what you insisted on, how you got buy-in.]
Zero to launch in two months
Week 0
Kickoff
Defined the single "aha" the demo had to land, and scoped ruthlessly to it.
[Wk ~2]
First working slice
[The first end-to-end version that proved the concept.]
[Wk ~5]
Hardened on real feedback
[What you tightened — content, flow, edge cases — before going live.]
Week 8
Live to real users
Launched the product-led demo — two months from a blank page.

The outcome

A self-serve front door to the funnel

[Quantify it: demo → activation, conversion, pipeline influenced, anything you can share — and the two-month timeline as proof of velocity.]

It also proved a way of working: AI as a way to ship real product fast, not just to read about.

"The fastest way to learn a new way of building is to ship something real with it."