Knowing when
to stop building
Our KYB tooling ran on a backoffice that couldn't scale; every new market, check and rule became engineering work. I led the buy-vs-build analysis and landed on neither extreme: buy the commoditised verification automations, build the case management that actually differentiates us.
01Situation
KYB is four jobs, and we hand-built all of them
Know Your Business verification underpins regulated onboarding: identify the customer, verify them (CDD/EDD, PEP & sanctions screening, ownership structures and UBOs), assess risk, and monitor continuously, because it never ends at onboarding. All four ran through a home-grown backoffice tool that nobody owned as a product.
02Problem
The backoffice was the bottleneck
The home-grown tool couldn't scale with verification volume: slow processing that delayed onboarding, manual workarounds that grew the maintenance burden, a clunky analyst experience that bred data-entry errors, failing integrations, data silos, and a rising compliance risk every time regulation moved faster than our roadmap. Every improvement competed with feature work for the same engineers.
03Goal
Scalable, compliant KYB, without betting the roadmap
Decide deliberately (buy, build, or something smarter) against explicit criteria, and get analysts a tool that scales with volume, keeps pace with regulation, and stops taxing engineering.
04My role
Product Lead. I framed the decision criteria, ran the market analysis across KYB vendors, built the buy-vs-build case, and drove the proposal through Risk, Compliance, Engineering and Ops.
05Team
Product & Engineering (integration and case-management build), Risk & Compliance (policy, regulatory surface), Operations (the analysts living in the tool daily).
06Diagnosis
Both pure options had structural flaws
Pure buy wins on time-to-market, vendor expertise, regulatory updates and support, but costs you customisation, creates vendor lock-in and data-sharing surface, and never fits your workflows exactly. Pure build wins on customisation, integration and agility, but demands scarce compliance expertise, high upfront cost, and a permanent regulatory maintenance burden. The real question became: which parts of KYB are commodity, and which parts are our competitive edge?
07Decision making
Five criteria, applied per-capability
We scored options against five explicit criteria: regulatory compliance, cost-benefit, time-to-market, core competencies (risk engine, data collection, tool integrations) and long-term vision. Applied per-capability instead of wholesale, the answer split cleanly: verification data and checks are commoditising; vendors do them better, faster, and keep them current. But the case management and risk workbench, how analysts work, how decisions flow, how our risk logic evolves, is where differentiation and agility live.
08Solution
Buy the plumbing, build the workbench
09Trade-offs
What the hybrid costs
The hybrid keeps build effort on the case-management side: time, resources and ongoing maintenance we consciously accepted because that's where our leverage is. On the buy side we accepted vendor dependence and data-sharing surface, managed through vetting and integration design rather than avoided. And we said no to the comfortable default, which was to keep patching the old backoffice, because "no decision" was quietly the most expensive option on the table.
10Impact
Verification stopped being a roadmap tax
New checks and markets became configuration on bought automations instead of engineering projects; analysts got a workbench designed for their casework instead of a strained backoffice; and the regulatory-update treadmill moved to the vendor, while risk logic, the part regulators and customers actually feel, stayed ours.
11Learning
Buy-vs-build is rarely the right question
The right question is per capability: what's commodity, what's core? Verification data is commoditising; the way your analysts and risk logic work is not. Split the decision and you stop paying build costs for commodity, and stop renting your differentiation.
"Buy the plumbing. Build the workbench."